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Contents

PREFACE by Cristina Da Milano

INTRODUCTION

ENTREPRENEURSHIP
Use Mentoring To Stimulate Entrepreneurship Skills
  Case Study 1 Crea.m Creative Mentoring For Cultural Managers, Italy
  Case Study 2 Design Terminal Mentoring For The Creative Industries, Hungary
Use Experiential Learning To Acquire Self-Employment Skills
  Case Study 1 Cult Up, Spain
  Case Study 2 Müszi (Community & Art Floor), Hungary
  Case Study 3 Jurányi Art Incubation House, Hungary
  Case Study 4 Oliva Creative Factory. Sao Joao Da Madeira, Portugal

PROFESSIONAL SKILLS
Use Artists' Residencies To Grow Professional Skills And Expand Networks
  Case Study 1 6Artista, Italy
  Case Study 2 La Harinera, Spain
Use Apprenticeships To Create Opportunities To Learn On-The-Job
  Case Study 1 Creative Employment Programme, United Kingdom
  Case Study 2 The Backstage Centre, United Kingdom

DIGITAL SKILLS
Use Digital Storytelling To Empower Emotional Engagement Through Stories
  Case Study 1 Vitrin Project, Hungary
  Case Study 2 Diamond: Dialoguing Museums For A New Cultural Democracy, Italy

FUNDRAISING SKILLS
Use Crowdfunding To Develop Skills In Securing Emotional And Financial Public Investment
  Case Study 1 6 Dei Nostri - Fondazione Pastificio Cerere Crowdfunding Campaign, Italy

PROJECT MANAGEMENT SKILLS
Use Creative Problem Solving Techniques To Generate New Ideas And Develop Problem Solving Skills
  Case Study 1 Art On Chairs Project, Portugal
  Case Study 2 Soundpainting, Hungary
Use Creative Tools To Develop Project Designing And Management Skills
  Case Study 1 Europas: ascoli Digital Passport In Europe, Italy

STRATEGIC AUDIENCE SKILLS
Use Audience Strategy To Anchor The Relevance Of Your Cultural Activity Or Organisation
  Case Study 1 Designing Classical Music Experiences, Denmark
  Case Study 2 Skis / Putting Culture Into Action - Citizens Become Co-Creators Of Cultural Experiences, Denmark
  Case Study 3 In Copenhagen I Belong, Denmark
  Case Study 4 Adeste - Audience Developer: Skills And Training In Europe, Italy

CONTRIBUTORS

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Preface

Cultural management encompasses the art of planning, organising, leading, supervising and monitoring activities within the not-for-profit and for-profit branches of the cultural sector. Paths into a career in cultural management are diverse and, for many, not a straight line: in some cases, cultural managers come directly from studies in management and economics, in other cases they are artists or scholars coming from humanities who need to acquire managerial skills and competences.

A career in cultural management can be very rewarding. People can choose from a range of careers that open doors in the invisible 'wall' between creativity/culture and the public: a cultural manager could work in a crafts store or an art gallery, or for a music magazine or book publisher or a museum; he/she could assist an organisation in its financial or human resource practices, develop new programmes and policies, pull together the talents and skills of many people to create new cultural products or services, or work with multiple organisations to develop good practices in cultural management. They are all very stimulating and interesting careers which require creativity, commitment and the right attitudes and skills.

Creative Gym is about developing skills and creating new institutional systems through training for cultural managers and different project activities. But what sort of training? And which exercises ensure the best performances?

This booklet proposes a range of them, all based on the underpinning concept of the need for understanding the composition of the cultural sector in the different countries and for sharing experiences in a cross-country mode. In fact, Creative Gym is the product of a EU funded project - Upskill: Up skilling cultural managers, matching skills needs by improving vocational training - and it seems to me extremely meaningful the fact that it underlines, on the one hand, how the different training exercises and operation models must be adequate to the local contexts, on the other hand how - in applying and testing them - we should never forget the European dimension which we all live in.

This eBooklet helps acknowledge and address those key competencies, which are prevalent and important within the cultural sector, exploring new ways and institutional approaches to innovative training in the cultural sector and taking specific measures to enhance participation rate in vocational educational training.

Let's go training then!

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