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Contents

FOREWORD

INTRODUCTION
On the Individual Parts of the Book

1. A THEORETICAL INTRODUCTION TO IDENTITY MANAGEMENT AND ETHNOMANAGEMENT
1.1 Keyterms
  Ethnicity-Notion, Ascription and Tool
  From the "I" (Subject/Object) to the Ethnic Group
  The Term Identity Management as Antecessor
  Identity Management and Ethnomanagement
1.2 Conceptual Reflections on Identity Management and Ethnomanagement
  Bridge-Building with Historical Anthropology and Ethnohistoire/Ethnohistory
  Identity Management and Ethnomanagement in the Context of Globalization and the Transformation
  Identity management & Ethnomanagement and Hybridity
  "Ethnic Group Branding" - Identity as Brand

2. ON THE PRACTICE OF THE IDENTITY MANAGEMENT AND ETHNOMANAGEMENT OF THE GERMANS AND HUNGARIANS IN SOUTHEAST EUROPE
2.1 The Research Framework
    Ethnicity and Nation
    Ethnic Politics
    Identity Management and Ethnomanagement: From the Inside - From the Outside
  Germans and Hungarians in the Research Regions (Overview)
    Transylvania/Transilvania/Erdély
    Slavonia/Slavonija/Szlavónia
    Slovenia/Slovenija/Szlovénia
    Southern Transdanubia/Dél-Dunántúl
    Vojvodina/Vajdaság
  Self-Designations and Markers
    We Danube Swabians, Germans in Hungary, Transylvanian Saxons, Gottscheers
    Mi Magyarok - We Hungarians
  Host State, Kin State, Loyalty
    Theoretical and Conceptual Basis
    Minority Protection in the Host States
    Organizations in the Kin States (Selection)
2.2 Orientations
  Minority Organizations in the Host States
    Umbrella Organizations
    The Germans' Societies (Examples from the Regions)
    The Hungarians' Societies - Examples from the Regions
  Cultures of Memory
    Remembering Correctly
    The Germans' Cultures of Memory
    The Hungarians' Cultures of Memory
2.3 Mediators and Instruments of the Identity Management and Ethnomanagement
  Media
    The Germans' Daily and Weekly Newspapers
    The Hungarians' Daily and Weekly Newspapers
    Monthly, Biannual or Annual Publications of the Germans and the Hungarians
    Radio and Television
  Schools
    Examples from the Germans' Minority School Practice
    Examples from the Hungarians' Minority School Practice
  Minority Literature, Fine Arts and Performing Arts
    Examples from among the Germans in Hungary
    Examples from among the Hungarians in Transylvania, Slovenia and Vojvodina

EMPIRICALLY APPLIED THEORY ON THE IDENTITY MANAGEMENT AND ETHNOMANAGEMENT (RESULTS-PROFITS-REVERBERATIONS)
BIBLIOGRAPHY

SOURCE MATERIALS
Texts from Websources
List of Interviews (Selection)

MAPS

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Foreword

The multifaceted field of minority research, which has been one of my primary research interests for more than fifteen years, is thriving and thus keeps offering new challenges. By changing perspectives and angles or by focusing on a particular aspect, new findings that lay hidden beneath the surface like precious metals may be unearthed.

My first major contribution to the research literature in the field was to develop, together with two other historians at the University of Graz, the concept of (hidden) minorities. In this context I published a monograph on the Styrian Slovenes on the Soboth in 2007. Ever since, and particularly so during an extended research trip to Slovenia (2004-2005), I have regularly been in direct contact with minority societies. Based on these experiences I developed the idea to research the identity management of Germans and Hungarians in Southeast Central Europe and wrote the respective application for a FWF Stand-alone Project.1 This allowed me to conduct most of the basic research for this book (2007-2010); Eduard G. Staudinger, contemporary historian at the University of Graz, took over the project lead. Therefore I would like to extend my gratitude both to him and to the research assistants working on the project thanks to temporary FWF contracts for all their suggestions and input.

I further thank Karl Kaser, who not only provided me with an academic affiliation in the department of Southeast European History at the University of Graz as of 2001, but who also became a personal example to me in the way in which he approaches the history of Southeast Europe. The discipline of Southeast European History at the University of Graz, to me, is inconceivable without him. In addition, I would like to thank him in his role as series editor for accepting my mansucript into the series "Zur Kunde Südosteuropas."

As this monograph is the revised version of my habilitation, I would further like to thank the three reviewers for their close reading of the manuscript and for their suggestions on how to further optimize the original manuscript. I worked on these revisions while already having taken up my diverse responsibilities at the Zentrum für Kulturwissenschaften at the University of Graz, where I not only had access to the necessary resources but where I also found the necessary work atmosphere. This book could be published with Böhlau publishers thanks to the FWF funding in support of the publication costs (PUB 282-G28) and the reviewer's most positive scholarly assessment. I am grateful for both.

Finally, I would like to especially thank my wife Zsuzsa Barbarics-Hermanik, who patiently supported me throughout the many years of my research and writing and who accompanied me on some of my numerous field research trips.

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